I am a woman who believes in people embracing who they are through natural products. I created this business due to my personal experiences, for years i abused and tortured my hair, i was addicted to creamy chemical cracks. little did i know i was only damaging my scalp and hair, until i decided to return natural and make my hair sober again. Let me enlighten you even shed a little light, I started wearing my hair naturally & started liking the way my strands twist, turn & curl uptight, I rebelled against society's demands that my hair lay flat without a fight therefore i earned the right to free my hair. Making every living thing whether stationary and rooted to find its self before a black woman's natural hair is designed to stare and wonder.